Cover Art Salon Judging Criteria
The newsletter/magazine cover is a rather uncomplicated
printed communication. It doesn't seem to offer much challenge to the editor
or designer. But therein lies the problem. It is such a basic form of printed
communication that it can be put together too easily. As a result, too many
covers lose effectiveness because they look inept and amateurish. Application
of basic typographical and design principles can change an unattractive, ineffective
cover into one that is an asset to its organization.
2. Next comes the overall APPEARANCE
of the cover. Is it clean or smeared? Is the photograph in focus? Does the artwork's
lines reproduce well? What does the photograph look like in finished form? Photographs
just do not reproduce well at all in publications printed by mimeograph or duplicator
4. Is the cover in a VERTICAL format? Judges prefer vertical covers on vertical publications.
6. Judges are impressed by covers printed in color--or black-and-white artwork printed on paper stock (use light-colored paper to maximize contrast between color and artwork).
7. The cover should be attractive and neat. Its design should be uncomplicated and consistent.
8. If the newsletter/magazine's LOGO (nameplate) is placed into artwork or a photograph, is it placed in a lighter area so that the type does not disappear into the artwork/photo? Is it easily seen?
If there is an additional HEADLINE or other type matter on the cover, is it
placed in an area where it does not disappear into the background colors/photo/artwork?
Is the type large enough to be easily seen? Judges hate small, difficult-to-read
your organization has a small publication budget and cannot afford to have the
publication computer-typeset, desktop published, or printed by laser color printing
presses, it does not mean that you will never have a chance for a medal. A publication
duplicated on a Xerox machine stands an excellent chance of winning if designed
properly using a good-quality, easily understood graphic element, and clean
logo and type styles. It is ultimately the overall DESIGN and QUALITY that determines
whether a cover is a prize-winner or not.
(1) are not related to caving or caves;
(2) promote unsafe caving practices;
(3) depict practices flagrantly violating cave conservation ethics;
(4) depict practices flagrantly detrimental to landowner relations, and
are offensive or pornographic.